Full Analysis and Planning
- Analyse existing website analytics, functionality, and Conversation rate optimisation
- Review analytics for current traffic and ranking
- Access current online presence
- Execute a competitive analysis
- Recommend targeted list of keywords
- Edit and proof read keyword list for client evaluation and ranking
- Reassess keyword list and rank focusing on importance
- Provide the 2nd round list of keywords for client approval
- Authorisation for final list of keywords
- Prepare map for the new web marketing strategy
- Preview and consent (or modify) map of new website
- Identify the content and the contents flow requirements
- Define and document call to action potential
Website Design
- Never worry about “Under Construction” pages again, we set up a development site for you
- So you have your own graphic artist? Or need to sign off the initial wire frame, don’t worry we create one for you
- Worst part of design for most is images, where to locate and/or purchase stock images from? We got this covered!
- Define call to actions for design purposes
- Create custom WordPress template for home page
- Modify custom WordPress themes
- Creative graphical design for call to actions
- Deliver an inside page template based on the approved home page design
- Design and create a blog template based on approved home page design
- Integrate custom design (layered PSD) into WordPress theme
- Provide necessary plugins
- Evaluate the design for the functionality and design items as needed
- Design review
- Update the functionality and design items as required
- Client sign off on design
You’re only half way through our web design process, don’t stop now!
Website Build
- Integrate client’s social media channels
- Add an email subscription box
- Create a SEO based navigation structure and content silos
- Blog building, categories and tags
- We don’t just do we also think, proof read, edit, and recommend changes to client on copy
- Provide a website copy
- Provide all media including, documents, images, and videos
- Provide blog authors and bios
- Review sitemap with client and document any necessary changes
- Edit the WordPress sitemap for SEO/client changes
- Edit the current client copy already input into WordPress
- Optimize website with internal links
- Create SEO friendly meta tags, titles, and descriptions for each web page and post
- SEO friendly update to meta titles, descriptions, and tags across the website and blog
- Create a visitor sitemap
- Validate a list of existing client pages on old website
- Prepare redirect file
- Create, Edit and test contact forms and auto responder if needed
- Create a protected directory if needed
- Generate a robots.txt file
- Test website for bugs across all major browsers
- Transfer website to client domain and update DNS records where required
- Verify client email usage and update MX records as needed
- Validate contacts forms are operational on the live website
After Go-Live
- We will add Google Analytics code to your site
- Generate the sitemap.xml file
- Submit XML sitemaps to Google, Yahoo, and Bing
- Set up RSS feed in Google Feedburner if needed
- Prepare website log in credentials for client access
- Provide one hour of complimentary WordPress training
- Provide client access to Google Analytics and Webmaster Tools
*Some steps are dependent on the web service chosen and may not be required for all clients.